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Tag: Human centric approach

Crafting a visual identity for MI4ID

This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values. Through this story, […]

Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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