Tag: Human centric approach
Crafting a visual identity for MI4ID
This is the story of how we created a visual identity for Market Insights for Innovation & Design (MI4ID). A signature approach to product development and innovation, MI4ID is the culmination of MicroSave’s two-decade journey to understand the lives of the low-income segment. The MI4ID logo embraces MicroSave’s heritage while highlighting MI4ID’s vision and values. Through this story, […]
Mar 12, 2018
