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Tag: LMIs

EasyPlan: Simple and digital savings for LMIs

This blog examines EasyPlan, a new-age digital savings app that allows low- and middle-income segments to overcome their chronic state of under-saving. Read on to see how EasyPlan makes use of various behavioral nudges (including gamification) to make customers save more and better.

Jul 8, 2019

Abhishek Gupta, Anil Gupta and Anshul Saxena

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Jul 8, 2019

Abhishek Gupta, Anil Gupta and Anshul Saxena

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