Understanding customers’ purchase decisions is at the core of the marketing challenge. Akhand Tiwari explores Clayton Christensen’s approach could be applied to choice of financial services.
In this video series-2, Mark Schreiner, Director, Microfinance Risk Management, explains the methodology of Poverty Scoring and the challenges in implementing the system.
In this video series-2, Mark Schreiner, Director, Microfinance Risk Management, explains the methodology of Poverty Scoring and the challenges in implementing the system.