Partner
Akhand Jyoti Tiwari is a Partner at MSC and leads BFSI work. Akhand brings multiple years of experience in development consulting.
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
May 17, 2022
May 17, 2022
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
May 16, 2022
May 16, 2022
Testing a behavioral design approach to deliver product information at agent outlets
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.
May 16, 2022
India’s blanket approach to financial inclusion is leaving women behind: Here are four ways to close the gender gap
India has been at the forefront of digital innovations in financial services, helping millions participate in the financial economy through their mobile phones. However, this progress and innovation are meaningless for the millions of Indian women who remain excluded from basic banking in the first place. The strategies we have discussed in this blog directly impact women’s financial inclusion.
Apr 28, 2022
Apr 28, 2022
Choice of Channel: Understanding how LMI women select a channel to conduct financial transactions
Individuals choose a channel for financial transactions based on several factors beyond just the economic cost involved. The DEBIT framework is a tool that identifies these factors and helps compute comparative scores for each channel. Comparing DEBIT scores helps us understand which channel someone chooses and why.
Mar 16, 2022
Akhand Tiwari, Saloni Tandon, Lakshmi Thangallapally and Jayana Jain
Mar 16, 2022
Akhand Tiwari, Saloni Tandon, Lakshmi Thangallapally and Jayana Jain
Women’s agent network—the missing link in India’s financial inclusion story: A supply-side perspective
About 10% of 1.26 million BCs in India are women. This policy note discusses a supply-side perspective on challenges and opportunities to expand the women agent network in India.
Feb 21, 2022
Feb 21, 2022
What will it take for eSanjeevaniOPD to help tackle the third COVID-19 wave and future pandemics?
This briefing note shares our insights and recommendations from our pilot to strengthen eSanjeevaniOPD—the Government of India’s teleconsultation platform and similar private platforms.
Feb 7, 2022
Manmohan Singh, Atulya Mishra, Puneet Khanduja and Akhand Tiwari
Feb 7, 2022
Manmohan Singh, Atulya Mishra, Puneet Khanduja and Akhand Tiwari
“Train me like this”: Lessons from a pilot with CDOT and JRGB on CICO agent training
As per the RBI guidelines, BC agents need to clear the IIBF BC/BF examination to continue offering BC services. However, CDOT, a BCNM, faced issues while helping its agents clear the IIBF BC examination. This deck details the concept we tested to increase the pass percentage of CDOT agents.
Feb 3, 2022
Akhand Tiwari, Gayatri Pandey, Moinuddin Mohammed, Ravi Kant and Raghuveer Dinavahi
Feb 3, 2022
Akhand Tiwari, Gayatri Pandey, Moinuddin Mohammed, Ravi Kant and Raghuveer Dinavahi