Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.

Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.

Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.

India has been at the forefront of digital innovations in financial services, helping millions participate in the financial economy through their mobile phones. However, this progress and innovation are meaningless for the millions of Indian women who remain excluded from basic banking in the first place. The strategies we have discussed in this blog directly impact women’s financial inclusion.

Individuals choose a channel for financial transactions based on several factors beyond just the economic cost involved. The DEBIT framework is a tool that identifies these factors and helps compute comparative scores for each channel. Comparing DEBIT scores helps us understand which channel someone chooses and why.

About 10% of 1.26 million BCs in India are women. This policy note discusses a supply-side perspective on challenges and opportunities to expand the women agent network in India.

This briefing note shares our insights and recommendations from our pilot to strengthen eSanjeevaniOPD—the Government of India’s teleconsultation platform and similar private platforms.

As per the RBI guidelines, BC agents need to clear the IIBF BC/BF examination to continue offering BC services. However, CDOT, a BCNM, faced issues while helping its agents clear the IIBF BC examination. This deck details the concept we tested to increase the pass percentage of CDOT agents.