Akhand Tiwari

Associate Partner

Akhand Jyoti Tiwari is Associate Partner at MSC. He leads behavioral research and design work in the organization and has worked in Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Qatar, the Philippines, Lao PDR, Nepal, and Zambia. Akhand also spearheads MSC’s flagship approach to behavioral research and design for financial services—MI4ID.

Akhand’s area of expertise includes the application of design thinking and behavioral economics in the financial services domain. He has worked on microfinance, digital financial services (DFS), SME finance, customer research and customer segmentation, and user experience. His experience in program design covers multiple areas, such as financial capability, marketing, and communication. Akhand has worked with various financial service providers including MFIs, insurance companies, banks, agent network managers, telecom companies offering DFS, the Government of India, and central banks. Before joining MSC, he worked with the Centre for Micro Finance at IFMR, Chennai, India. Akhand holds a Postgraduate Diploma in Forest Management from the Indian Institute of Forest Management (IIFM) in Bhopal. He is fluent in Hindi and English and has a working knowledge of French.

Posts by Akhand Tiwari

Lessons from Orality for Digital Financial Services Development

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)

The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

Understanding the financial behaviour of the mass market: The key to financial inclusion

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.

Digital Financial Services in Bangladesh

Bangladesh’s digital financial services have been much in discussion for rapid growth. Six years since inception – where the market is heading to? What providers ought be doing. This and much more in this video where MSC expert, Akhand Tiwari, talks candidly on the critical role regulation and behavioural sciences will play in shaping the […]

Balancing Left-Right Bias in User-Centric Design Processes

This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.

Embracing A Market-led Approach To Developing Product Concepts

In this blog post, we reveal the secrets of how the mantra of a “market-led approach” actually works for product development in financial services

How Saving Is Influenced by Behavioural Biases

This Note analyses the trends through behavioural economics lens and tracks behavioural factors responsible for – preferences for informal savings; procrastination towards savings commitment; and overwhelming preference for “fixed return” schemes.

Examining Remittances Through A Behavioural Lens

Migrant workers, are unique client segment that interests financial service providers- specifically the digital financial service providers. This Note examines decision making context and behavioural aspects of the migrant workers.