Akhand Tiwari

Associate Partner

Akhand Jyoti Tiwari is Associate Partner at MSC. He leads behavioral research and design work in the organization and has worked in Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Qatar, the Philippines, Lao PDR, Nepal, and Zambia. Akhand also spearheads MSC’s flagship approach to behavioral research and design for financial services—MI4ID.

Akhand’s area of expertise includes the application of design thinking and behavioral economics in the financial services domain. He has worked on microfinance, digital financial services (DFS), SME finance, customer research and customer segmentation, and user experience. His experience in program design covers multiple areas, such as financial capability, marketing, and communication. Akhand has worked with various financial service providers including MFIs, insurance companies, banks, agent network managers, telecom companies offering DFS, the Government of India, and central banks. Before joining MSC, he worked with the Centre for Micro Finance at IFMR, Chennai, India. Akhand holds a Postgraduate Diploma in Forest Management from the Indian Institute of Forest Management (IIFM) in Bhopal. He is fluent in Hindi and English and has a working knowledge of French.

Posts by Akhand Tiwari

Agent Network Accelerator Research Survey – India Country Report 2017

MicroSave conducted the second wave of the ANA survey India in 2017. This wave of ANA builds on the findings of the first wave undertaken in 2015.

Addressing the Soil Health Crisis in India

The Prime Minister in India launched a “Soil Health Card” (SHC) scheme to rejuvenate India’s exhausted soil. How behavioural approach can help in understanding the needs of the farmers

The Four Zones: A Missing Chapter in the Financial Inclusion Guidebook

The blog focuses on the four personas that represent the majority of the mass market that has been the target for financial inclusion in India

Lessons from Orality for Digital Financial Services Development

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)

The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

Understanding the financial behaviour of the mass market: The key to financial inclusion

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.

Digital Financial Services in Bangladesh

Bangladesh’s digital financial services have been much in discussion for rapid growth. Six years since inception – where the market is heading to? What providers ought be doing. This and much more in this video where MSC expert, Akhand Tiwari, talks candidly on the critical role regulation and behavioural sciences will play in shaping the […]

What does training actually do to agents?

This blog highlights the importance of agent training in the first three months of starting an agency business