Arshi is a Manager in the Government and Social Impact—Digital Financial Services domain of MSC India. She is a development consultant with over four years of experience in the field.
Arshi is a Manager in the Government and Social Impact—Digital Financial Services domain of MSC India. She is a development consultant with over four years of experience gained through projects with state governments, central government, think tanks, academic institutions, MFIs, and donors in the development sector of India. Arshi has implemented projects in product development, market research, behavioral economics, risk management and digital financial services. Her work involves improving public policy choices through evidence based, bottom up, and human centered approach. She specializes in G2P programs and payment systems, microfinance, digital financial services, livelihood, process mapping and re-engineering, pilot planning and roll-out support, policy analysis, and financial and rural sector development.
Posts by Arshi Aadil
GOOTCHA—A framework to build gender-sensitive ID systems
The World Bank estimates that around a billion people across the globe lack a “legal identity.” The gender gap in terms of people’s access to official IDs is considerable in low-income countries, where one in two women lack any form of official ID. This limits financial, social, and political participation for women.
Working paper: A framework for building gender-sensitive identity systems
One in two women in low-income countries lack official identification documents, which limits their financial, social, and political participation. This report explores the design and lifecycle of ID systems from gender and behavioral lenses and proposes a framework to make them more gender-sensitive.
Addressing the weak link in COVID-19 relief: how improving strategic communications can boost the impact of social protection programs
Nations worldwide have responded to COVID-19 through 1,100 social protection programs to help 1.8 billion-plus people. Yet recipients are largely in the dark about the programs and do not know how to access funds. This blog examines the importance of better communication around social protection programs, particularly for the vulnerable population.
Paper: Optimizing awareness, communication, and outreach for government payments in times of crisis
This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.
The elusive riddle of successful communication in welfare delivery programs
Despite efforts from governments across the globe, the poor lack awareness of social protection and welfare delivery programs. This blog explores the intricacies of government communication using case studies. It also discusses mastering the elements of planning, research, content, and outreach channels to develop an ideal