Akhand Tiwari

Associate Partner

Akhand Jyoti Tiwari is Associate Partner at MSC who leads behavioral research and design work in the organization. He has worked in Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Qatar, the Philippines, Lao PDR, Nepal, and Zambia. Akhand spearheads MSC’s flagship approach to behavioral research and design for financial services—MI4ID.

Akhand Jyoti Tiwari is a Associate Partner at MSC who leads behavioral research and design work in the organization. Akhand has over 11 years of experience in research and technical assistance with financial service providers in multiple countries. He has worked in Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Qatar, the Philippines, Lao PDR, Nepal, and Zambia. Akhand spearheads MSC’s flagship approach to behavioral research and design for financial services—MI4ID. Akhand’s area of expertise includes the application of design thinking and behavioral economics in the financial services domain. He has worked on microfinance, digital financial services (DFS), SME finance, customer research and customer segmentation, user experience. His experience in program design covers areas, such as financial capability, marketing, and communication. Akhand has worked with diverse financial service providers including MFIs, insurance companies, banks, agent network managers, telecom companies offering DFS, the Government of India, and central banks. Before joining MSC, Akhand worked with the Centre for Micro Finance at IFMR, Chennai, India. Akhand was part of two major research studies: an impact evaluation of MFI’s financial program, including health education and awareness of loan contracts amongst its clients. He also conceptualized short-term studies on microfinance dropouts; the state of financial inclusion in the states of Madhya Pradesh; profiling microfinance clients; and understanding cattle markets in Uttar Pradesh. He holds a Post Graduate Diploma in Forest Management from the Indian Institute of Forest Management (IIFM) in Bhopal. Akhand is fluent in Hindi and English and has a working knowledge of French.

Posts by Akhand Tiwari

Agent Network Accelerator Survey: Bangladesh Report 2016

This report highlights findings on the DFS agent landscape in Bangladesh covering agent profitability, transaction volumes, liquidity management and other important strategic considerations.

Addressing the Soil Health Crisis in India

The Prime Minister in India launched a “Soil Health Card” (SHC) scheme to rejuvenate India’s exhausted soil. How behavioural approach can help in understanding the needs of the farmers

The Four Zones: A Missing Chapter in the Financial Inclusion Guidebook

The blog focuses on the four personas that represent the majority of the mass market that has been the target for financial inclusion in India

Lessons from Orality for Digital Financial Services Development

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)

The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

Understanding the financial behaviour of the mass market: The key to financial inclusion

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.

Digital Financial Services in Bangladesh

Bangladesh’s digital financial services have been much in discussion for rapid growth. Six years since inception – where the market is heading to? What providers ought be doing. This and much more in this video where MSC expert, Akhand Tiwari, talks candidly on the critical role regulation and behavioural sciences will play in shaping the […]

Balancing Left-Right Bias in User-Centric Design Processes

This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.