The Prime Minister in India launched a “Soil Health Card” (SHC) scheme to rejuvenate India’s exhausted soil. How behavioural approach can help in understanding the needs of the farmers

The blog focuses on the four personas that represent the majority of the mass market that has been the target for financial inclusion in India

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.

Bangladesh’s digital financial services have been much in discussion for rapid growth. Six years since inception – where the market is heading to? What providers ought be doing. This and much more in this video where MSC expert, Akhand Tiwari, talks candidly on the critical role regulation and behavioural sciences will play in shaping the […]

This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.

In this blog post, we reveal the secrets of how the mantra of a “market-led approach” actually works for product development in financial services