Associate Partner
Akhand Jyoti Tiwari is Associate Partner at MSC who leads behavioral research and design work in the organization. He has worked in Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Qatar, the Philippines, Lao PDR, Nepal, and Zambia. Akhand spearheads MSC’s flagship approach to behavioral research and design for financial services—MI4ID.
Addressing the Soil Health Crisis in India
The Prime Minister in India launched a “Soil Health Card” (SHC) scheme to rejuvenate India’s exhausted soil. How behavioural approach can help in understanding the needs of the farmers
Jul 21, 2017
Jul 21, 2017
The Four Zones: A Missing Chapter in the Financial Inclusion Guidebook
The blog focuses on the four personas that represent the majority of the mass market that has been the target for financial inclusion in India
May 23, 2017
May 23, 2017
Lessons from Orality for Digital Financial Services Development
At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]
May 16, 2017
May 16, 2017
Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)
The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.
May 9, 2017
Akhand Tiwari, Saborni Poddar, Avantika Kushwaha, Richa Valechha and Vivek Anand
May 9, 2017
Akhand Tiwari, Saborni Poddar, Avantika Kushwaha, Richa Valechha and Vivek Anand
Understanding the financial behaviour of the mass market: The key to financial inclusion
23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.
May 1, 2017
May 1, 2017
Digital Financial Services in Bangladesh
Bangladesh’s digital financial services have been much in discussion for rapid growth. Six years since inception – where the market is heading to? What providers ought be doing. This and much more in this video where MSC expert, Akhand Tiwari, talks candidly on the critical role regulation and behavioural sciences will play in shaping the […]
Apr 6, 2017
Apr 6, 2017
Balancing Left-Right Bias in User-Centric Design Processes
This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.
Dec 11, 2015
Dec 11, 2015