Parul has over 16 years of experience and a significant expertise in Knowledge Management—synthesis and dissemination, Marketing and Communication—strategy and implementation, B2B and digital marketing, content and design innovation, IT and KM integration for business efficiency, team management, brand services management, etc. Before joining MSC, Parul worked with Saatchi & Saatchi as an Associate Account Planning Director where she was responsible for strategic planning on current accounts and new business pitches. Her other responsibilities included client presentation and liaisons with the creative teams to plan and implement 360-degree campaigns.