Parul Tandon

Senior Manager

Parul Tandon leads the Knowledge Management team at MSC. In this role, she oversees the marketing, editorial, and design functions and works with teams across Asia and Africa. Her focus is to build thought leadership and strengthen the global footprint for MSC.

Parul has over 17 years of experience and a significant expertise in Knowledge Management—synthesis and dissemination, Marketing and Communication—strategy and implementation, B2B and digital marketing, content and design innovation, IT and KM integration for business efficiency, team management, brand services management, etc. Before joining MSC, Parul worked with Saatchi & Saatchi as an Associate Account Planning Director where she was responsible for strategic planning on current accounts and new business pitches. Her other responsibilities included client presentation and liaisons with the creative teams to plan and implement 360-degree campaigns.

Posts by Parul Tandon

DEBIT: Unpacking women’s choice of financial channels

MSC unpacked women’s choice of channels for financial transactions in India, Bangladesh, Kenya, and Indonesia. The result is a tool – the DEBIT framework. The four pillars of the framework are Diffidence, Education, Bias, Investment, and Trust. Read this blog to learn more about the framework and its application.

One chit at a time: How has myPaisaa been transforming the traditional avatar of chit funds

This blog look at myPaisaa, a startup that helps people save money and avail hassle-free credit through digital chit funds. Read on to understand how myPaisaa has been exploring the low- and middle-income segment and help them save more.

Bridge2Capital: Breaking the patterns of the erstwhile normal

This blog highlights the journey of Xtracap, a fintech start-up that provides extended credit to low- and middle-income merchants in India towards their daily working capital needs through its flagship technology platform—Bridge2Capital.

Responding to COVID-19: India country report

This report presents findings from MSC’s research on 219 households to understand how the low- and middle-income (LMI) segment in India continues to respond to the COVID-19 pandemic. It further provides recommendations for policymakers and financial service providers to help the segment cope with the crisis.

Will the Pandemic Exacerbate or Mitigate the Digital Gender Gap?

COVID-19’s disproportionate impact on women must be urgently addressed through the provision of digital financial literacy and access.

A journey, two decades in the making

Read the story behind how MicroSave started from a small project and grew to MSC (MicroSave Consulting) a boutique consulting company, through 20 years of hard work across geographies.