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Tag: Non-exclusivity
Is the non-exclusive agent network model paying off in Senegal?
The Helix Institute’s Agent Network Accelerator (ANA) Senegal country report, indicates that high levels of non-exclusivity (66%) among Senegalese agents offering competing products brings a great diversity of actors in a booming market. This blog looks at some of the advantages and challenges of the non-exclusive agent network model in this market.
May 31, 2016
