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Tag: Rural market

Anurodh Giri, Ritesh Dhawan and Sakib Mehraj

Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants

This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Oct 19, 2011
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
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