EasyPlan: Easing the middle-income segment into a more robust savings behavior
EasyPlan is a platform that helps the middle-income segment in India invest simply and conveniently through its digital savings app. This blog examines EasyPlan’s journey in identifying its target audience to refine the services it provides on its platform.
Frontier Markets: Building strong rural marketplaces
Frontier Markets, headquartered in Jaipur, Rajasthan, was founded in 2011 by Ajaita Shah as a last-mile distribution solution for green energy products. Since then, Frontier Markets has evolved from a high-touch to a high-tech digital platform that works with rural women influencers across multiple states in India, adding vital products based on market demand.