Tag: small and marginal farmers

This blog highlights the journey of the agri-FinTech startup GreyMatter, which works on a buy-now-pay-later (BNPL) community commerce model. The company works to build a one-stop platform to provide quality agricultural inputs to smallholder farmers, agri-advisory services to improve yield, and post-harvest support like improving soil health and creating market linkages for better prices on the harvest. The company’s efforts have led to a positive impact on its early users. Read its story here.

India is home to 146 million farmers, 86% of which are small and marginal farmers. Although agriculture is a key economic activity in India and employs almost 55% of the population, access to finance remains a challenge for most farmers, especially the small and marginal ones.