EasyPlan: Easing the middle-income segment into a more robust savings behavior
EasyPlan is a platform that helps the middle-income segment in India invest simply and conveniently through its digital savings app. This blog examines EasyPlan’s journey in identifying its target audience to refine the services it provides on its platform.
Survival tips for start-ups—taking a leaf out of Bear Grylls’ book
As COVID-19 has pushed the start-up world into chaos, many are redrawing their survival strategy to deal with an unprecedented pandemic. This blog draws key lessons from survivalist Bear Grylls for start-ups to tide over these wild and uncharted times of crisis.