Musings on money: The household money management model of mass market
by MSC and Ignacio Mas
May 5, 2013
1 min
This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.
Written by
Manage Consent
Strictly Necessary Cookies Always active
Required for website security, authentication, and essential functionality to provide a secure and optimized experience on Microsave.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Performance and Analytics Cookies
Used to improve website usability and reliability through anonymous analytics and usage insights on Microsave.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Functional Cookies
Remember your preferences such as language or region.
Leave comments