The briefing note is a case study of OK Bank, a thrift bank in the Philippines, which is on its way to create a silent but effective turn-around story. A few years ago, the bank was struggling for survival. However, since the bank chose a path built on operational excellence as its core strategy it has experienced successes in its endeavours. The strategy is focused on three key strategic areas of brand building, superior credit management and leveraging technology, and efficient processes. The bank reported a 7 per cent increase in disbursements and a remarkable 30 per cent decrease in operational expenses. A key driver of this turn-around story is the vision to inculcate strategy as an institutional culture within the bank. MicroSave, has been associated with this turn-around story as technical advisors, supporting the bank on strategic planning and process efficiencies.

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