The first wave of Tanzania’s Country Report was based on a national representative sample of over 2,000 mobile money agent surveys and was carried out in 2013 all over the country. The report painted a picture of a dynamic and competitive mobile money market in Tanzania with profitable agents, focusing on the country’s operational factors of success and persistent challenges.
2 years later, Tanzania’s market has become increasingly competitive, as Tigo and Airtel are catching up with the market leader Vodacom, in terms of market presence. Tanzania is witnessing a steady, progressive evolution of the market with increased self-initiated customer transactions. While this has led to a decrease in transactions at the agent level, it represents an opportunity for providers to design products to enhance the trend. More agents are non-exclusive and non-dedicated compared to 2013, which is necessary and desirable. Providers will want to maintain agent profitability and ensure that agent network growth does not outpace customer growth.
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