The first wave of Tanzania’s Country Report was based on a national representative sample of over 2,000 mobile money agent surveys and was carried out in 2013 all over the country. The report painted a picture of a dynamic and competitive mobile money market in Tanzania with profitable agents, focusing on the country’s operational factors of success and persistent challenges.

2 years later, Tanzania’s market has become increasingly competitive, as Tigo and Airtel are catching up with the market leader Vodacom, in terms of market presence. Tanzania is witnessing a steady, progressive evolution of the market with increased self-initiated customer transactions. While this has led to a decrease in transactions at the agent level, it represents an opportunity for providers to design products to enhance the trend. More agents are non-exclusive and non-dedicated compared to 2013, which is necessary and desirable. Providers will want to maintain agent profitability and ensure that agent network growth does not outpace customer growth.

To learn more, download and report the report in full.

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