Design that works: The Mi4iD approach

• by MSC
• Aug 19, 2025
• 1 min

Mi4iD brings together behavioral science, design thinking, and real-world testing. It embeds ethical design principles and bridges intuition with evidence. Mi4iD delivers innovative, practical, and inclusive last mile solutions that ensure equitable delivery of essential services.

We developed Mi4iD—our proprietary, multidisciplinary thinking process. Mi4iD blends behavioral science, rigorous research, and human-centered design, through which we solve complex challenges in social and economic development.

We use Mi4iD to keep empathy at the core of our research as we uncover why people do what they do, build solutions that drive change, and test them in the real world. Our teams cocreate with clients to prototype user-centric products and services that are desirable, feasible, and scalable.

Mi4iD brings structure to innovation through:
1) Grounded insights
2) Strategic ideation
3) Real-life testing
4) Scalable design blueprints

Discover more about Mi4iD, how it works, and how it transforms intent into impact at https://www.microsave.net/mi4id/

Collaborate with us and learn more about the Mi4iD process at info@microsave.net or mi4id@microsave.net.