Deep dive Qualitative report – Impact on microentrepreneurs participating in digital platforms
by Md Farista Andalib, Ihsan Mahboob Hoq, Nahin Omar and Samveet Sahoo
Nov 27, 2025
1 min
In this report, we examine how digital platforms in Bangladesh influence the country’s microenterprises. These platforms enable microenterprises to earn income, expand credit access, and support long-term loyalty. The features offered by platforms enhance stickiness. Read the report to explore these insights in detail.
Our new report looks at how digital platforms are reshaping microenterprises in Bangladesh across the retail, transportation, and social commerce sectors. These platforms emerged as major income sources for transporters and social sellers, while retailers relied on them most during the pandemic. Retailers prioritize buy-now-pay-later options; transporters depend on auto companies, while social sellers increasingly use platforms to establish connections with formal credit. Convenience features, such as doorstep delivery, return-trip support, analytics, and fair policies, strengthen loyalty. We explore these dynamics in more detail in the full report.
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