Elissa McCarter

Elissa serves as the CEO of Vitas Group, a Global Communities enterprise that she helped launch and where she continues to drive strategy. Vitas Group is a financial services company that is the pioneer of financial inclusion in the Middle East.

Elissa is a seasoned executive manager with 20 years of experience in emerging markets and international development. She holds expertise in designing financial products for the low-income customer segments and for startup ventures. Elissa has also managed field operations in volatile market settings, raised funds, and implemented projects with a range of partners including private equity investors, foundations, governments and multilateral donors, and impact investors. She is an author and professorial lecturer on a range of topics, such as financial inclusion, women's entrepreneurship, and development finance.

Posts by Elissa McCarter

Adapting Market Research Tools to Diverse Environments – Lessons from Europe

This note documents the lessons of several member organisations of MFC and selected microfinance institutions (MFIs) in Turkey, the Balkans, and the Caucasus that have applied the MicroSave toolkit.