Evelyn Stark

Evelyn Stark is the Assistant Vice President and Financial Inclusion Lead at the MetLife Foundation. She has also been the Senior Program Officer at the Bill & Melinda Gates foundation.

Evelyn Stark is the Assistant Vice President and Financial Inclusion Lead at the MetLife Foundation. She develops and manages the financial inclusion strategy of the foundation to reach low-income people with access to high-quality financial services. Evelyn has also held the position of Microfinance Specialist at CGAP and USAID while living in Uganda. Prior to that, she managed commercial real estate special asset portfolios for bank and non-bank financial institutions.      

Posts by Evelyn Stark

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 3 – What Happened and Where Are We Today?

The blog highlights MicroSave’s journey till now in propagating Customer-centric approach and how we are further building on it.

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 2 – Beyond the Basics

Understanding customer demand is not enough to deliver mass financial inclusion or even a successful product. Supply-side factors are equally vital.

The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 1 – Why Being Customer-Centric is a Supply Side Strategy

In recent years Human Centred Design has become a new focus area in the financial inclusion world. The blog discusses supply side of the story in designing customer-centric products.

Mobile Banking: Why are We Evolving to Mobile Money Marketing?

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc