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Furthering access to mobile financial services for women in Bangladesh
MSC studied the needs and preferences of women users of mobile financial services (MFS) in Bangladesh and designed two women-centric MFS products for concept testing by a select group of MFS providers. We created strategies and collaterals with the providers to help them onboard women MFS users.
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MSC studied the needs and preferences of women users of mobile financial services (MFS) in Bangladesh. This study was part of the support MSC provided to IFC’s Access to Mobile Financial Services for Women in Bangladesh project. The project would improve financial inclusion among women by promoting the use of MFS.
As part of this engagement, MSC designed two women-centric MFS products that a select group of MFS providers would concept-test. At the time of writing, we were supporting MFS providers with strategies and appropriate collaterals for them to onboard women MFS users.