Access to mobile financial services for women in Bangladesh

• Jul 30, 2025
• 1 min

MSC was commissioned to understand the needs and preferences of female mobile financial services (MFS) users in Bangladesh. We used our Market Insights for Innovation and Design (MI4ID) approach, which relies on behavioral research methods to conduct extensive in-depth research to understand female MFS users’ needs, requirements, and preferences. We designed two women-centric MFS products based on insights from the research and studied the demand and supply-side requirements. As a part of the project dissemination, MSC developed knowledge collaterals, such as policy briefs, focus notes, and blogs, and published them globally. After project completion, we disseminated key findings and collaterals at a national-level convention with key stakeholders.

IFC- World Bank commissioned the project.