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Tag: 8Ps of marketing

Trevor Mugwang and Venkat Attaluri

Product features of Micro and Small Enterprises Lending (2/2)

This note discusses the 7 of the 8Ps of Marketing - Price, Positioning, Process, Promotion,...
Aug 6, 2010

Trevor Mugwang and Venkat Attaluri

Product Features of Micro and Small Enterprises Lending (1/2)

Many MFI's have started to introduce individual loan as one of their product offerings. This...
Aug 4, 2010
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MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

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