Tag: BC network

MSC covered a sample of 13,000 beneficiary farmers across 20 states and union territories to study the PM Kisan program.

It was a hot afternoon during one of our recent agent network assessment studies, when I got the opportunity to meet Raju. He seemed no different from the typical participants in our focus group discussions in Bihar. A farmer somewhere in his middle 30s, thin and frail, wearing a half-sleeved ‘baniyan’ (vest) and pants with […]

This Note lays out why a compelling product mix is central to a successful BC network.