Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About us
  • What we do

      Financial services

      • Agriculture and food systems
      • Banking, financial services, insurance
      • Community and livelihood
      • Climate change and sustainability
      • Central banks
      • Evidence and impact measurement
      • Ethical AI and data solutions

      Financial services

      • Agriculture and food systems
      • Banking, financial services, insurance
      • Community and livelihood
      • Climate change and sustainability
      • Central banks
      • Evidence and impact measurement
      • Ethical AI and data solutions

      Emerging areas

      • FinTech, digital lending, and platforms
      • Gender equality, disability, and social inclusion
      • Health and nutrition
      • Inclusive insurance
      • Microfinance
      • MSME development
      • Startup innovation and acceleration

      Emerging areas

      • FinTech, digital lending, and platforms
      • Gender equality, disability, and social inclusion
      • Health and nutrition
      • Inclusive insurance
      • Microfinance
      • MSME development
      • Startup innovation and acceleration

      Government

      • Smart governance
      • Social protection
      • Skilling and jobs
      • Technology and digital public infrastructure
      • Water, sanitation, and hygiene
      • Youth

      Government

      • Smart governance
      • Social protection
      • Skilling and jobs
      • Technology and digital public infrastructure
      • Water, sanitation, and hygiene
      • Youth

      Evaluation

    Featured Insights

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Expertise

      Financial services

      • Capacity building
      • Channel development
      • Design thinking and innovation
      • Institutional development

      Financial services

      • Capacity building
      • Channel development
      • Design thinking and innovation
      • Institutional development

      Emerging

      • Marketing and communication
      • Policy and regulation
      • Product development
      • Program management

      Emerging

      • Marketing and communication
      • Policy and regulation
      • Product development
      • Program management

      Goverment

      • Responsible financial systems
      • Research
      • Risk management
      • Strategy development

      Goverment

      • Responsible financial systems
      • Research
      • Risk management
      • Strategy development

    Featured Insights

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Library
  • Our clients and partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: BN 105

Stanley Thomas and Anurodh Giri

Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance
  • Government and regulators
  • Water, sanitation, and hygiene
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Responsible financial systems
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Certifications
  • Code of business conduct
  • Quality assurance
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.