This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers. It briefly introduces the reader to the key elements of the product marketing strategy and attempts to explicate each of these components by providing examples of current practices adopted by e/m-banking service providers across the globe.

The Note exhibits the example of e/m- banking service providers from the countries like Kenya, Tanzania, South Africa, Pakistan and India, which are the leaders in mobile banking services. It concludes by imparting important lessons to be followed by e/m-banking service providers for designing marketing strategy.

Leave Comments