Three’s a lucky number! Biz objective, value prop & anchor product
What’s your business objective? What’s your value proposition? What’s your anchor product? David Ndome (Previously Head of Agent Banking KCB), Pauline Vaughan (Director of Operations, M-KOPA, Previously Head of M-PESA Kenya), Kimathi Githachuri (Former, Head of The Helix Institute of Digital Finance and Susie Lonie (Mobile Payments Consultant, previously worked on the initial M-PESA Kenya team) discuss why these key questions are so important before rolling out a product or service.