Reimagining the way we examine women-run businesses
This slide deck condenses our gender-focused analysis of data collected under the Corner Shop Diaries project. It unpacks significant differences between men-run and women-run enterprises and the roles of social norms. The deck further discusses what is needed to reimagine the way we examine women-run businesses.
Women agents provide great customer service. They are more attentive, helpful, diligent, and effective at building trust. They are also better at on-boarding women and other underserved populations than their male counterparts. These are often cited conclusions from a series of qualitative studies in India, Zambia, and other markets across Asia and Africa. At the same time, we still […]