Weathering a Perfect Storm – Part 1: The Challenges Facing Fintechs in Emerging Markets During COVID-19
This blog covers the challenges and opportunities born from the COVID-19 pandemic, for both small and established FinTechs, particularly in the emerging markets. It sets the stage for part two, where we discuss how these FinTechs face these unprecedented challenges.
In this video Graham A. N. Wright, Group Managing Director, MicroSave, talks about the need for marketing in E-/M Banking. He emphasises that marketing needs to work on educating customers and create trust and awareness for product uptake. Following his presentation, M Yasmina McCarty, Mobile Money for the Unbanked Senior Manager, GSMA, highlights the challenges […]