In this video Graham A. N. Wright, Group Managing Director, MicroSave, talks about the need for marketing in E-/M Banking. He emphasises that marketing needs to work on educating customers and create trust and awareness for product uptake. Following his presentation, M Yasmina McCarty, Mobile Money for the Unbanked Senior Manager, GSMA, highlights the challenges faced while marketing mobile money and driving customer usage. She throws light on best practices as they have emerged for mobile network operators as they address these challenges.

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