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Tag: Product diversification
Breaking the Barriers: Market Expansion through Individual Lending
This Note discusses the benefits of IL, the target clientele and challenges MFIs need to consider in developing the product.
Aug 11, 2010
Product features of Micro and Small Enterprises Lending (2/2)
This note discusses the 7 of the 8Ps of Marketing – Price, Positioning, Process, Promotion, People, Place and Physical evidence. The Note describes that the total cost of Individual Lending.
Aug 6, 2010
Product Features of Micro and Small Enterprises Lending (1/2)
Many MFI’s have started to introduce individual loan as one of their product offerings. This note attempts to highlight the key product features which an MFI must focus on.
Aug 4, 2010