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Tag: Product diversification

Trevor Mugwang and Venkat Attaluri

Breaking the Barriers: Market Expansion through Individual Lending

This Note discusses the benefits of IL, the target clientele and challenges MFIs need to...
Aug 11, 2010

Trevor Mugwang and Venkat Attaluri

Product features of Micro and Small Enterprises Lending (2/2)

This note discusses the 7 of the 8Ps of Marketing - Price, Positioning, Process, Promotion,...
Aug 6, 2010

Trevor Mugwang and Venkat Attaluri

Product Features of Micro and Small Enterprises Lending (1/2)

Many MFI's have started to introduce individual loan as one of their product offerings. This...
Aug 4, 2010
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