Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About Us
  • Sectors

    Sectors

    • bfsi

      Banking, financial services, insurance (BFSI)

    • government

      Government and regulators

    • wash

      Water, sanitation, and hygiene (WASH)

    • payments

      Social payments and refugees

    • msme

      Micro, small, and medium enterprise (MSME)

    • agriculture

      Agriculture and food systems

    • education

      Education and skills

    • digital-1

      Digital and FinTech

    • gender

      Gender equality and social inclusion (GESI)

    • youth

      Youth

    • climate

      Climate change and sustainability

    • health-nutrition

      Health and nutrition

    Featured Insight

    MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.

  • Expertise

    Expertise

    • Government-regulations-and-policy-icon

      Government regulations and policy

    • digital-1

      Digital technology and channels

    • products

      Products and channels

    • policy

      Policy and strategy

    • organisational_transformation

      Organizational transformation

    • marketing

      Marketing and communication

    • design

      Design thinking and innovation

    • data_insights

      Data Insights

    • training

      Training

    • finance

      Catalytic finance

    • research

      Research, evaluation, and analytics

    • CPE-RF-icon-01

      Customer protection and engagement for responsible finance

    Featured Insight

    A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.

  • Library
  • Clients & partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: Qualitative research

Video

Graham Wright and Manoj Sharma

MicroSave’s approach to product development

MicroSave has two decades of experience in Human-centred Design and developed over 200 financial products....
May 30, 2017

Akhand Tiwari, Anup Singh and Premasis Mukherjee

Behavioural Economics and User Centred Design – Opening up New...

This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses...
Mar 16, 2015

Akhilesh Singh and Akhand Tiwari

Research with a roll of the dice

Gamification plays a crucial role in research, prominently for financial services research where respondents are...
Jul 14, 2013

Ignacio Mas and Premasis Mukherjee

Understanding Complex Human Financial Behaviour: Alternative Approaches

This blog delves deep into the whys of financial decisions and how people think of...
Jun 20, 2013

Veena Yamini, Shayandeep and Ritika Srivastava

What Makes ServQual a Distinctive Tool for Client Protection?

This Note discusses the MicroSave CPP ServQual tool further and highlights what makes it a...
Jul 12, 2012
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age. We have been at the center of the digital finance revolution since its early days.

Sectors
  • Banking, financial services, and insurance (BFSI)
  • Government and regulators
  • Water, sanitation, and hygiene (WASH)
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Marketing and communication
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Customer protection and engagement for responsible finance
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Code of business conduct
  • Quality assurance and project management
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.Ok