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Tag: Qualitative research
MicroSave’s approach to product development
MicroSave has two decades of experience in Human-centred Design and developed over 200 financial products. Through this journey, we believe that understanding both demand side and supply side is critical.
May 30, 2017
Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes
This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.
Mar 16, 2015
Research with a roll of the dice
Gamification plays a crucial role in research, prominently for financial services research where respondents are hesitant around money questions. This blog accounts how games can help gauge right responses.
Jul 14, 2013
Basing product development on mental models and metaphors
This blog delves deep into the whys of financial decisions and how people think of money. The author argues understanding mental models and metaphors are key to product design.
Jun 20, 2013
What Makes ServQual a Distinctive Tool for Client Protection?
This Note discusses the MicroSave CPP ServQual tool further and highlights what makes it a distinctive tool for unveiling clients’ insights on the client protection.
Jul 12, 2012