In this video, Mark Pickens, Microfinance Analyst, CGAP, describes the characteristics and features of Biashara Imara, the individual loan product of Equity Bank Kenya. Biashara Imara means “strong, solid business.” He also describes the profile of clients that Biashara Imara is designed to target at. Elaborating the client base of Biashara Imara, Elizabeth Wambui Gathai Head of Microcredit, Equity Bank, describes that Biashara Imara has been developed for small business owners; market traders; shopkeepers etc. and is designed to function in a non-conventional manner.

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