The Drivers And Challenges Of Rapid Growth

• by James Mwangi
• Nov 2, 2009
• 1 min

In this video, James Mwangi, CEO of Equity Bank, Kenya, discusses the key reasons behind the rapid growth of the bank. James attributes the following behind the success of Equity: the strategy of high volume low margin, business approach as the bank has focused the bottom of the pyramid, product, prices and services based on […]

In this video, James Mwangi, CEO of Equity Bank, Kenya, discusses the key reasons behind the rapid growth of the bank. James attributes the following behind the success of Equity: the strategy of high volume low margin, business approach as the bank has focused the bottom of the pyramid, product, prices and services based on research. Further, the huge staff of about 4000 employees has been instrumental in the success of the bank and of course the support of the customers has made Equity a successful enterprise. Further, James acknowledges the strong partnership with MSC ever since the inception of Equity Bank and applauds MSC’s toolkits.