Any organisation faces three main dilemmas while strategising for microinsurance. These are:
What product type is best suitable for the market?
What does the client want in the product? and
How should the product be delivered?
Though these questions are common to any industry, in microinsurance, these questions are particularly strategic in nature since each one demands a decision that is often tied with substantial investment and/or commitment. The Choice Pyramid offers a framework to analyse and resolve these issues. The Choice Pyramid framework takes us through three-stages – Environmental, Market and Organisational Suitability for microinsurance implementation. Each of these three stages leads to a decision point for financial institutions to address one of the key questions discussed above.