The Tanzania Country Report is based on a national representative sample of over 2,000 mobile money agent surveys carried out in 2013 all over the country. The report paints a picture of a dynamic and competitive mobile money market in Tanzania with profitable agents, focusing on the country’s operational factors of success and persistant challenges.
Key findings from the report:
– Agents are overwhelmingly profitable, with 49% earning at least $US 100 per month in profits, compared to only 40% in Uganda.
– Over 70% of Agencies are ‘new’ (having been in operation for a year or less) demonstrating aggressive growth in the market, however the small percentage of ‘old’ agencies suggests they have a short life-cycle.
– Rapid growth and the non-exclusivity of agents is putting pressure on agents’ liquidity, with 5 transactions a day being denied due to lack of float
– Competition is resulting in better support, with 79% of agents receiving training, but improvement are still needed in targeted areas.
To learn more, read the report in full. You may also be interested to read our summary blog highlighting the key findings from the report: Highlights from The Helix’s Agent Network Accelerator (ANA) Survey of Tanzania