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Are good banking systems and processes enough to entice customers?
A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour […]
1 min
May 30, 2017 by Anup Singh
A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour and decision-making.
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