Does the initiative to increase awareness of DBT cater to female beneficiaries?
by MSC
Nov 7, 2022
1 min
Our study analyzed the channels most successful in disseminating information around DBT. We found that most women prefer learning about schemes in person. Surprisingly, only a small minority learned scheme details through mass media.
65% of women prefer in-person interactions to understand program objectives and resolve queries. More than 20% beneficiaries use these interactions as opportunities to make new connections with community leaders.
Watch the video to learn more.
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