The landscape of CICO agents in Indonesia is transforming rapidly. MSC conducted a study to understand the world of these agents through our innovative diaries research methodology. The study engaged diverse financial agents across Indonesia’s dynamic landscape, such as banking, G2P, and FinTech agents. The study delved into various dimensions, including agency profitability, gender dynamics, and challenges these CICO agents faced. From the research insights, we created recommendations on various prospective use cases for agents to make their income less volatile and businesses sustainable.

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