Arshi Aadil

Senior Analyst

Arshi is a Manager in the Government and Social Impact—Digital Financial Services domain of MSC India. She is a development consultant with over four years of experience in the field.

Arshi is a Manager in the Government and Social Impact—Digital Financial Services domain of MSC India. She is a development consultant with over four years of experience gained through projects with state governments, central government, think tanks, academic institutions, MFIs, and donors in the development sector of India. Arshi has implemented projects in product development, market research, behavioral economics, risk management and digital financial services. Her work involves improving public policy choices through evidence based, bottom up, and human centered approach. She specializes in G2P programs and payment systems, microfinance, digital financial services, livelihood, process mapping and re-engineering, pilot planning and roll-out support, policy analysis, and financial and rural sector development.

Posts by Arshi Aadil

Existing KYC practices in Indonesia and opportunities for implementing e-KYC to accelerate financial inclusion

The study provides an analysis of the challenges in customer verification by banks and FinTechs. It also outlines policy recommendations to promote a public infrastructure for e-KYC.

Addressing the weak link in COVID-19 relief: how improving strategic communications can boost the impact of social protection programs

Nations worldwide have responded to COVID-19 through 1,100 social protection programs to help 1.8 billion-plus people. Yet recipients are largely in the dark about the programs and do not know how to access funds. This blog examines the importance of better communication around social protection programs, particularly for the vulnerable population.

Paper: Optimizing awareness, communication, and outreach for government payments in times of crisis

This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.

The elusive riddle of successful communication in welfare delivery programs

Despite efforts from governments across the globe, the poor lack awareness of social protection and welfare delivery programs. This blog explores the intricacies of government communication using case studies. It also discusses mastering the elements of planning, research, content, and outreach channels to develop an ideal communication strategy.

India’s LPG cooking gas subsidy reform: Lessons for policymakers in reducing costs and building acceptance for reform

This policy brief summarizes the reforms India introduced to streamline, digitize, and transform cooking gas subsidy from an in-kind to a cash transfer program.

PDS portability: Reforms that empower the people

Based on findings from MSC’s diagnostic study on the IM-PDS program, this note examines portability in the public distribution system as a reform to strengthen government service delivery in India

Digital Governance: Is Krishna a Glimpse of the Future?

The state of Andhra Pradesh is recognized as a leader in using technology to improve the delivery of public services, programs and subsidies. Many of its innovations were piloted in Krishna District, which has been visited by development agencies and delegations from many countries.

Enablers For Direct Benefit Transfers Of Fertiliser Subsidy

Over the past few years, there was a continuous effort by the government to streamline the in-kind distribution of fertiliser. Targeting fertiliser subsidies directly to farmers would be a herculean task, but can be attempted by combining several initiatives that the central government and some state governments have undertaken over the past years. This note discusses potential solutions to improve in-kind transfers and suggests few ideas for cash transfer pilots for fertiliser subsidy.