Reema Arora is a Senior Manager- Strategic Initiatives at MSC (MicroSave Consulting). She handles Client Relationship Management, Business Development, Project management, Business Research, E-Governance, Financial Inclusion.
Communication – The Achilles heel of direct benefit transfers – Part I
This blog highlights how poor and often contradictory communication is leading to mass confusion and apprehension amongst beneficiaries for DBT implementation India.
Communication – The Achilles heel of direct benefit transfers – Part II
MicroSave strongly believes that an integrated communication approach should be the starting point of large Direct Benefit Transfer (DBT) programmes. Here, the MicroSave team present a case for beneficiary centric communication.