This Note examines perceptions of transaction v. ledger fees and poor people's willingness to pay...
Sylvia Osinde, Leonard Mutesasira and Nthenya Mule
This study explores the potential for the development of products specifically targeted towards asset finance...
Sonal Agrawal, Stanley Thomas and Swati Mehta
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Ritesh Dhawan, Stanley Thomas and Swati Mehta
This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Swati Mehta and Stanley Thomas
The Note is the first of a series of technical briefs focused on strategic marketing...