MSC helped CASHPOR Micro Credit (CMC), a leading MFI in northern India, to induce financial behavior change among its clients. The project helped the MFI enhance its non-credit financial services.

MSC developed a financial education program for rural women based on principles of behavior change communication. This helped the women to choose financial products wisely from among the options that CMC provided them.

MSC’s efforts led to the increased uptake and usage of CMC’s savings and pension products and services among their clients. In pilot branches, there was an 89% increase in the number of savings deposits and 233% increase in account opening.