The “oral” segment comprises individuals with limited or no ability to read and understand numbers. MSC collaborated with My Oral Village in this assignment to assess the literacy and numeracy capabilities of typical Indian users, as well as how they related to a range of icons that are key to smartphone user interfaces.

Based on this, we were able to design the first ever wallet prototype for the oral segment. We developed the prototype based on insights on the cognitive ability constraints of this segment. After multiple iterations and testing of the user interface, the project resulted in the creation of MoWO—mobile wallet for oral.

The MoWO product now informs the design of applications for several digital finance providers and FinTechs in India.