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Research to support the development of M-PESA, Kenya
In Kenya, MSC has been an integral part of the M-PESA story. Our market research helped with the design of the final offering and shifted its focus from a payments system for MFIs to a remittance product. MSC’s efforts contributed to M-PESA’s success as the leading mobile money platform in the world, used regularly by 20 million customers in Kenya.
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MSC was part on the initial Steering Committee that oversaw the development of M-PESA. We provided market research to help with the design of the final offering, pivoting it from a payments system for MFIs to a remittance product.
The MSC team conducted extensive market analysis to understand potential users’ needs, attitudes, perceptions, and behaviors using Market Insights for Innovation and Design (MI4ID) tools. These helped define and refine the use-case for the product. MSC also assisted in the development, testing, and deployment of the initial marketing and training materials for M-PESA.
M-PESA is now the leading mobile money platform in the world, used regularly by 20 million customers in Kenya.