DHL intended to complement its training program to a captive SME audience operating across Africa through the development of a training handbook. MSC developed a customized training and handbook for small and medium enterprises (SMEs) in Africa.

The training program for SMEs covered six broad areas:

  • Business planning;
  • Accounting and finance;
  • Sales and marketing;
  • Human resources;
  • Logistics and trade;
  • Technology.

IFC alongside DHL tested and reviewed the training material. The client offered the final handbook on an e-learning platform, which presents each topic in a modular form. Over 1,000 entrepreneurs in sub-Saharan Africa have used the handbook. The e-learning platform continues to be used intensively.