MSC’s strategic interventions to catalyze mobile money in Liberia and Sierra Leone

• Dec 28, 2023
• 1 min

MSC assessed and diagnosed the opportunities and challenges in a robust agent acceptance infrastructure’s development for DFS in Liberia and Sierra Leone. MSC provided technical assistance to mobile money providers, developed tools, templates, strategies, and marketing plans, and on boarded 6,000+ agents and 40 super agents.

MSC assessed and diagnosed opportunities and challenges in a robust agent acceptance infrastructure’s development for digital financial services (DFS) in Liberia and Sierra Leone. We conducted country-level scoping and provider-level agent network diagnostics with Strategic Impact Advisors (SIA). MSC worked with four mobile money providers: MTN Lonestar and Orange Money in Liberia and Africell and Orange Money in Sierra Leone in this project. We studied the DFS ecosystem and identified the challenges and work opportunities with agent networks. Based on the study, MSC provided technical assistance to the mobile money providers in both countries. The technical assistance involved agent identification and selection, agent training, liquidity management, agent monitoring systems, and marketing and communication support.

MSC developed tools, templates, and strategies for the providers to select the right agents and provided training content and modules for agent and super agent training. We also developed marketing plans and built marketing concepts for the mobile money providers. We also created toolboxes for the four providers. These toolboxes included a detailed set of documents and tools for multiple thematic areas of agent network management, such as liquidity management, agent network scale-up, agent monitoring and support, marketing and communication, and implementation. The service providers used these toolboxes to address their issues.

The project helped providers onboard more than 6,000 agents and 40 super agents in the project countries. This increased mobile money services’ acceptance.

United States Agency for International Development (USAID) commissioned this project.