MSC’s WASH market study: Product development for KWFT

• Dec 28, 2023
• 1 min

MSC conducted market research to understand Kenya’s WASH-related financial needs and proposed new product concepts to enhance KWFT’s WASH finance. KWFT’s senior management would deliberate on the marketing strategy and product concepts.

MSC conducted market research to understand the financial services needs for water, sanitation, and hygiene (WASH) among existing and potential Kenyan customers. We assessed WASH products’ demand among sanitation-based and water-based products’ clients and evaluated the feasibility of WASH loan products’ introduction for Kenya Women Microfinance Bank (KWFT).

MSC proposed new product concepts to enhance KWFT’s WASH finance portfolio, as part of the study. We also determined potential partnerships that KWFT should seek to deliver WASH finance to target customers.

The team shared the market research report and presented the product concepts to KWFT’s senior management team. KWFT’s senior management would deliberate on the marketing strategy and product concepts. The next steps would be to support KWFT to develop a pilot test plan for the updated WASH products.

Kenya Women Microfinance Bank commissioned this project.