Tag: COVID-19 in India

This is the first blog in a three-blog series on the whitepaper titled “How Digital Payments Drive Financial Inclusion in India. The series is built around the whitepaper, which provides evidence-backed insights on the evolution of digital payments in India and the current barriers and triggers for providers and users. It also covers critical use cases that can steer the shift toward digital payments for the mass market—and the concerted efforts needed from different stakeholders to make that shift possible.

The InsurTech startup SureClaim works with individuals and organizations to simplify the experience of dealing with hospitalization expenses when needed, assist them with timely processing of insurance claims, and minimize their out-of-pocket spending. SureClaim’s objective is to extend its offerings to low- and moderate-income (LMI) customers in India and improve their experience around accessing suitable healthcare services and claiming health insurance. This blog explores the journey of this startup and the positive impact it hopes to create for this segment in India.

This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC’s research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.